WIR VON HIER – Direkt zu Dir
As part of the #WirVsVirusHackathon by the German government, we tackled the challenge of helping local retailers survive during lockdowns. The WIR VON HIER app was born out of the need to connect customers with nearby shops, even when stores were closed, bringing the personal shopping experience directly into people’s homes.
The Challenge
The COVID-19 crisis put immense pressure on local retailers, with over 450,000 shops in Germany affected by closures. Our solution aimed to help small businesses maintain their livelihoods by enabling them to stay visible and engage with customers, even from a distance. Through our platform, retailers could reach new customer groups while preserving a sense of normalcy and personal connection during turbulent times.
The WIR VON HIER App
Our app offers customers a simple way to discover local stores and shop virtually. It provides a playful and intuitive experience, allowing users to browse local offerings and connect with shops to purchase items—all from the comfort of their homes. The app also supports retailers by offering practical tips and tools to help them continue making sales, thus strengthening the bond between businesses and their communities.
My Role
As part of the project, I (Moritz Wesseler) played a key role in project management, coordinating the efforts of our diverse team. Together, we defined the concept, tackled technical challenges, and prioritized features to ensure a smooth development process. Our team of over 24 creative minds from across Germany came together to create a solution that not only helps businesses survive but also thrive in a post-pandemic world.
Project Milestones & Future Plans
• Prototype Launched: A prototype of the web app was launched and received positive feedback from retailers, many of whom are eager to use the app.
• Ongoing Development: The platform will continue to evolve, with future phases including additional features like self-registration for retailers and mobile app availability via the Apple App Store and Google Play Store.
Success & Support
The project has garnered interest and support from industry organizations such as the Chamber of Commerce and Retailers’ Association, further validating the importance of this initiative for the future of local retail.
This blog post keeps the information focused on the value of the app, your project management role, and the impact it aims to have on local retailers, while remaining concise and engaging for readers.
Source: https://devpost.com/software/kleiner-laden-an-der-ecke
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